Prime National Publishing Company, Weston, MA, has launched a new cancer journal to meet the need for scientific research in the growing field of integrative medicine. Led by Kristine Nelson and supported by established and highly regarded specialists including Edzard Ernst and David Heber, the Journal of Cancer Integrative Medicine is positioned to meet the demand from patients and physicians alike for solid information on nontraditional cancer therapies. More than 70% of cancer patients explore some form of alternative therapy, according to the company. The Journal of Cancer Integrative Medicine advances a multidisciplinary approach to cancer care, bringing together clinicians and scientists from many arenas to establish a reliable body of research.